Bourbon: A Toast to America's Heritage and Craft

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Bourbon: A Toast to America's Heritage and Craft


Bourbon, a distinctive product of the United States, has captured the hearts of whisky enthusiasts worldwide. This deep dive into the world of bourbon whiskey will traverse its rich history, explore its meticulous crafting process, and highlight some renowned bourbon whiskey brands, weaving a tale that's as intriguing as the spirit itself.


The Historical Roots of Bourbon Whiskey


Bourbon's story is as old as America itself, with its roots tracing back to the 18th century. Scottish and Irish settlers brought their whisky-making skills to the American East Coast, eventually moving inland to Kentucky, a region that would become synonymous with bourbon. The name "bourbon" is believed to stem from Bourbon County in Kentucky, although its exact origins are shrouded in mystery.


Why is it ‘bourbon whiskey’, not ‘bourbon whisky’? Unbottle the nuance of whisky vs. whiskey through our dedicated blog here.


During the late 1700s and early 1800s, bourbon began to gain popularity. What set bourbon apart from other American whiskies was the use of corn, an abundant crop in America. The Whiskey Rebellion of 1791 further influenced bourbon’s trajectory, as producers moved further west to avoid the federal tax on whiskey, finding Kentucky's unique climate and natural limestone water ideal for producing bourbon.


Prohibition in the 1920s hit the American whiskey industry hard, but bourbon survived, emerging even stronger. Post-Prohibition, bourbon began to be recognised for its unique qualities and became a symbol of American craftsmanship.


Interested in more whisky history? Discover the origins of Scotch whisky and Japanese whisky through our comprehensive articles.


The Crafting of Bourbon: A Blend of Art and Science


Bourbon whiskey production is governed by strict legal standards. It must be made in the USA, contain at least 51% corn in the mash bill, and be aged in new, charred oak barrels. The use of fresh barrels is a distinctive feature of bourbon production, contributing significantly to its unique flavour profile.


The Ingredients


The primary ingredients of bourbon are grain, water, and yeast. The grain bill must include at least 51% corn, with the remainder usually a mix of barley, rye, or wheat. The water used is often rich in minerals, which adds to the complexity of the bourbon's flavour. Finally, yeast is critical for fermentation, with many distilleries using proprietary strains to create distinct flavour profiles.


Distillation and Ageing


Bourbon is distilled at no more than 160 proof (80% alcohol by volume) and entered into the barrel for ageing at no more than 125 proof.


The ageing process is where bourbon gains its colour and a substantial part of its flavour. The interaction between the whiskey and the charred oak of the barrel, along with the fluctuations in temperature, create a rich and complex taste. There’s no minimum ageing period for a spirit to be called bourbon, but to be labelled as “straight” bourbon, it must be aged for at least two years.


The Bottling Process


After ageing, the bourbon is removed from the barrels, diluted with water to the desired proof, and bottled. Some bourbons are bottled at cask strength, providing a more robust and intense flavour.


Iconic Bourbon Whisky Brands


Bourbon whiskey boasts an array of brands, each with its unique history and character. Here are a few notable names that have left an indelible mark on the bourbon landscape:


Jim Beam


Jim Beam is among the most recognisable bourbon brands globally. Established in 1795, it has a rich history and offers a range of bourbons, from the classic Jim Beam White Label to more premium expressions like Jim Beam Black.


Maker’s Mark


Known for its distinctive red wax seal, Maker’s Mark has a rich flavour profile that appeals to both newcomers and connoisseurs. Its unique use of red winter wheat instead of the traditional rye sets it apart in the bourbon landscape.


Buffalo Trace


With a legacy stretching back to the late 1700s, Buffalo Trace Distillery has been producing bourbon even during Prohibition for medicinal purposes. Its namesake bourbon is known for its deep amber colour and complex taste.


Pappy Van Winkle


Pappy Van Winkle’s Family Reserve is synonymous with rarity and prestige in the bourbon world. These bourbons are aged for an extended period and are highly sought after, making them a whisky investor’s dream.


Explore our previous auctions to discover a range of other highly-coveted bourbon brands that have passed through our collections.


Bourbon’s Global Appeal


Today, bourbon whiskey enjoys a global reputation as a high-quality, uniquely American spirit. Its versatility in cocktails and the rich variety of flavour profiles make it a favourite among whisky enthusiasts. Events like the Kentucky Bourbon Festival and Bourbon Heritage Month in September further celebrate this iconic American whiskey, cementing its place in the cultural and culinary heritage of the United States.




Bourbon’s journey from a humble corn-based spirit to a globally recognised symbol of American craftsmanship is a testament to its quality and heritage.


Whether you’re a seasoned bourbon enthusiast or new to this American whiskey, exploring bourbon is a journey through history, craftsmanship, and exceptional taste. For collectors and connoisseurs, acquiring and experiencing rare and exquisite bourbons is not just an indulgence in fine spirits but a celebration of a rich tradition that continues to evolve and inspire.


Looking to start or expand your whisky collection? Register with WVA Whisky Auctions today to access some of the most sought-after bottles on auction for the best prices, every month.

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